23rd November 2016 @ 17:45
Business start up ideas
Most of people would like to start up their own business, but most people have no idea regarding what business they should go into in order for them to stand out. in my presentation yesterday i looked at few points to consider before you go into starting a business.
when starting a business you need to look at a business that does not only bring alot of money but a business that shall be able to sustain you for a long time and the easiest way to go into such businesses is by looking at your gifts that God has blessed you with. at one point in my life i used to own a Barbershop which was doing very fine and i used to make some good amount of money. I became so happy to have come up with this business idea and started running it. alot of people showered me with praises for setting up this beautiful babershop I called BLADEZ BARBERSHOP which was in Kitwe at Wedding center.
I was able to set up a good business that attracted a good number of high class clients, but not for long.
when the business was doing well, the person I had employed to be cutting hair , started coming to work drunk, or he would skip work in the process I would send my client away because I never had the skills of cutting hair myself .
From the story what i wanted to drive home is the idea that if you want to start your own business, the first thing you need to invest in is not how to run the business but to invest in acquiring the skills yourself so that even if the people you bring on board decide to not show up at your work place your clients can still enjoy the service from you just like they enjoy from your workers.
Never start a business that you yourself cannot physically do, the life span of your business becomes limited. invest time in learning the skills even if it means you paying alot of money to learn it go ahead and do i
when you want your products and services you shall be offering to be instantly recognizable make time to invest in self branding, brand yourself so well that when your name is mentioned people are reminded of the products and services you deal in. If any one mentions FACEBOOK I don’t know if anyone out there thinks of MARK ZUCKERBERG or if I mention APPLE not sure who thinks of STEVE JOBS because the product was not the first to be branded by the owner of the product was. self branding makes it clear for people to think of your products when your are mentioned .if i mention STEVE JOBS what comes to your mind are the amazing products he made, MARK ZUCKERBERG you think of Facebook, MAZHANDHU blue buses with well coordinated system remember the Name is the Brand not the blue buses . am sure because of how they branding for MAZHANDHU was done every time you see a blue bus what you first register is MAZHANDHU then if you cant see the name on it you realize its not one of their buses.
so start branding yourself first as you move on this amazing journey of Entrepreneurship BUSINESS START UP AND BRANDING.
join us next Wednesday as we look at HOW TO MAKE YOUR BUSINESS STAND OUT
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